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Show n' Tell


Fernseed

posted Aug 20, 2010, 12:59 PM by Kristen Caven   [ updated Aug 20, 2010, 1:05 PM ]

Kristine Dang came to us with a wonderful concept to describe in short, sharp detail. We helped her craft the company's "what's in a name" story and give her words and phrases to use in all of her company descriptions. We also came up with the logo concept, which was executed beautifully by one of her artists.


The DecoBelles

posted Aug 20, 2010, 3:18 AM by Kristen Caven   [ updated Aug 20, 2010, 3:28 AM ]

Billing themselves as the Aquabelles, the Wedding Belles, the Dollar Belles, and the Martinettes, this historical dance ensemble faced an identity crisis each time they created a new routine. We gave them the name "The DecoBelles" along with their tag line, Bathing Beauties, Chorus Girls, Femme Fatales.

Uplift Press

posted Aug 20, 2010, 3:14 AM by Kristen Caven   [ updated Aug 20, 2010, 3:27 AM ]

A publisher of needed a name that conveyed what their books do. We found a beautiful antique book published by "Uplift Publishing" a hundred years ago. The client loved it! We used "Press" because it looked so nice under "Uplift"... and set Uplift Press apart as a new force in the world.

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